With the objective of boosting tourism in the municipalities of the mountains of Espírito Santo and bringing experiences from regions where the segment is the main economic sector, one of the most respected executives of the tourism and events sector in Brazil will be in Venda Nova do Imigrante, ministering a free lecture, next Monday (08).
Success of the events of Gramado is an event theme at Venda Nova do Imigrante 2Marta Rossi, which created several nationally recognized events in Gramado (RS), will be one of the speakers at the Seminar on Strengthening Tourism in the Capixaba Mountains, which will also feature speech of the financial advisor Sérgio Aurélio Prade, also from the city of Gramado.
Marta will talk about how events can be a tourist’s motivator in a city. Amongst the various activities developed throughout his career, we highlight the creation of Festuris, considered one of the main events in the tourism industry in Latin America. In the last edition were about 14 thousand participants and an economic impact of R $ 250 million in two days of fair.
Rossi & Zorzanello, in which Marta is a business partner, Silvia Zorzanello, has created other projects of her own, such as the Chocofest, the Musical Acorde and to Gramado Summit. For Marta, the secret of solid and orderly growth is knowing how to listen and implement viable team and client demands and suggestions.
During his career, when he was manager of Public Relations at Hotel Serra Azul, Marta implemented a leisure project that did not exist at the time in Serra Gaúcha, changing the concept of the hotel in relation to the client and implanting one of the first credit cards in the hotel business.
Already in the marketing management of Hotel Serrano, has launched different tour packages for promotion of the low season. The work has resulted in the promotion of business tourism. In this position, Marta Rossi worked on the creation of the first Convention Center of the State of Rio Grande do Sul, next to Hotel Serrano.
Success of the events of Gramado is the theme of the event in Venda Nova do Imigrante. Financial advisor Sérgio Prade will give the lecture: “How to Manage a Event”. Currently working in the hotel chain Serrano, in Rio Grande do Sul, Prade will talk about topics such as: what is financial management, the professional financial management, planning, budgets, costs, price formation and profit.
“The financial management of event companies is particularly complex. You need to align the fixed costs of the company with the variable costs of the event, in addition to having a good financial planning. A well-prepared budget, through strict controls, may reflect a positive outcome expected at an event, “he said.
The seminar, which is held by the Capixabas Mountains Convention and Visitors Bureau, with the support of the Secretary of State for Tourism, the Municipality of Venda Nova do Imigrante and the Tourist Association of Pedra Azul (ATPA), will be held next Monday (08 ), at the Cultural and Tourist Center of Venda Nova do Imigrante.
Also during the event, which will start at 12:30, will feature the presentation of the Amo Brasil project. It is the first portal for sales of tourist accommodation and services in Espírito Santo. Currently Amo Amo is in the registration phase of hotels, inns and other companies and services related to the tourism sector. During the seminar, registrations will be made of the companies that are present.
Also, after the opening of the seminar, the Rural Tur event, which is a national rural tourism fair, will be presented shortly after the opening of the seminar and will be held for the first time in Espírito Santo, in November, in the municipality of Venda Nova do Imigrante. Representatives of the Secretary of State for Tourism will also present the actions planned for 2019 in the sector and will be presented the Click in the Mountains project.
Seminar to Strengthen the Tourism of the Capixabas Mountains
Location: Centro Cultural e Turístico de Venda Nova do Imigrante
12h30 – Accreditation
13h – Official opening
13:30 – Presentation of the Amo Brasil project
13h40 – Click on the Mountains Presentation
13h50 – Presentation of Ruraltur
14h – Actions of the State Tourism Secretariat (Setur) for 2019
14:30 – Lecture: How events can be motivating tourism – Case de Gramado
Speaker: Marta Rossi, CEO Rossi & Zorzanello – Gramado (RS)
3:30 pm – Lecture: How to manage an event financially
Speaker: Sérgio Aurélio Prade – Gramado (RS)
4:30 p.m. – Closing